As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

It’s easy to dismiss testimonials as a little old school, but in reality, they are very powerful tools that can increase a businesses credibility in extraordinary ways. In my opinion they are more ...

Testimonials are “earned” admirations from customers based on their use of a service or product from a particular brand. You have probably seen text-only testimonials on official company websites of ...

Mad Men-style advertising, based on interrupting the audience's entertainment or news-gathering experience, is still with us—but most marketers these days recognize that it's unsteady on its feet ...

Did you know that social proof can help you optimize your digital marketing efforts, and landing page in particular, for conversions? Unless you're new in the inbound marketing game, that piece of ...

The use of testimonials creates a powerful opportunity to amplify the potential reach of positive experiences through word-of-mouth sharing to new audiences. For financial advisors, online reputation ...

Do you live for making your customers happy? If so, I bet they have some good things to say about their experiences with your products or services. An effective testimonial video can be the final push ...

Smaller state advisers want to be able to post client endorsements and quote them in ads when bigger SEC-registered firms get the green light. By Mark Schoeff Jr. State-regulated investment advisers ...

Cigarette warning labels featuring photos of real smokers who were harmed by their habit are more effective in getting smokers to quit than the text-only labels currently in use, research indicates.