Key points in the buyer journey like discovery, comparison and checkout are happening directly within AI chat conversations. As an increasing number of consumers rely on AI, these steps more ...

Behavioral data isn’t just for e-commerce anymore. Thanks to advances in in-store technology, physical retailers can now capture the same kind of insights into how shoppers move, pause, browse and ...

According to a new report released from SAP Emarsys, 51% of U.S. brands say their organization suffers from “dark data,” which is data that is collected but not effectively used. In today’s retail ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Crisp, the leading collaborative commerce platform for retail data, has launched Crisp AI Agent Studio, the industry’s first purpose-built AI agent platform for the ...

Powered by the Crisp Retail Graph, the new solution completes product data mapping and attribution in minutes instead of weeks Crisp, the leading vertical AI platform for retail, has launched Crisp AI ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...

The retail landscape is shifting quickly. After years of leaning heavily into e-commerce during and following the pandemic, major retailers are trying to pull shoppers back into stores, and they're ...

Learn how excluding volatile items in financial and economic data improves long-term trend analysis. Discover examples in corporate earnings and economic indices.

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.