Today’s consumers take the driver’s seat in their buying journey. Traditional marketing and sales strategies are often no longer enough to grow and sustain a customer base as consumers are now ...

The importance of online reputation management (ORM) has increased to previously unheard-of proportions in today’s digital world. The internet has become a double-edged sword: it provides several ...

(Ad) The recent pandemic had many of us spending much more time close to home, and we often got to know our neighborhood businesses better. Supporting local businesses like the pizza shop down the ...

It’s not hard to find examples of the cost of poor reputation management. Twitter may be a particularly outrageous case. After all, destroying much of a 44B$ asset in less than a year ought to be ...

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Will In today’s ...

The changing digital and search landscape — from simply compiling results to attempting to give searchers the essence of a brand — requires those managing reputations to keep up with emerging tech to ...

Recently, I was talking about the relatively new identity management area of online reputation management. Some siloed reputation management systems were mentioned (e.g., eBay, Yelp, Trip Advisor), ...

Celebrity reputation management services focus on shaping public perception online. It also aims to protect and improve how the public views celebrities. The primary goal of these services is to build ...

Welcome back to Reputation Management! Here we reveal the underbelly of ordinary automotive retailers—places like car dealers and service shops—with fictional service tales inspired by real customer ...

Welcome back to Reputation Management! Here we reveal the underbelly of ordinary automotive retailers—places like car dealers and service shops—with fictional service tales inspired by real customer ...