Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Apple’s controversial partnership with Taboola to serve ads on Apple News seems to be going exactly as expected. Here’s why. In case you’re not familiar with Taboola, it is one of the largest ad-tech ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. At their best, online ads match consumers with the perfect product. At their worst, they can infect a ...

LAS VEGAS, May 21, 2025 /PRNewswire/ -- This May, Flat Ads makes its mark at MAU Vegas 2025 in Las Vegas, the most influential annual gathering in the mobile marketing. The event brings together ...

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...