If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Advertising is the art of persuasion, generally attempting to get a consumer or member of the public to act in a specific way. Advertisers can use positive messages to motivate someone to act, or send ...

Maria Alonso is a marketing expert and founder of Fortune 206, with over 15 years of experience leading successful global campaigns. Representation in media has long been a powerful tool for shaping ...

In most industries, reliance on data has become an outright necessity. This is especially true in advertising, where these days brands have much more information to process. More data can equate to an ...

77% of people agree that DEI is important in advertising. However, pregnant women appear in just 0.1% of all UK adverts, only 2% of ads feature LGBTQIA+ people which is below the 3.2% of LGBTQIA+ ...