There's no doubt that we live in an extremely competitive economic environment. With the costs of living rapidly increasing, consumers are more hesitant to let go of their hard-earned money. This ...

Affiliate marketing is a critical component of any brand’s overall business growth. However, when PR comes into the mix, the power of affiliate marketing campaigns is immense. Exactly what is ...

Marketing is a multifaceted role that requires a diverse skill set. In some companies, a marketer is assigned very specific, specialized tasks, while in others you must be a jack-of-all-trades type.