Forbes contributors publish independent expert analyses and insights. I write about leveraging neuroscience to create remarkable leadership. Having a solid foundation in logic can enable you to make ...

As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

The term “process of elimination” refers to a form of logical reasoning that inheres in finding an answer or option to some conundrum by ruling out incorrect or inconsistent options until the correct ...

Opinions expressed by Entrepreneur contributors are their own. Great entrepreneurs are able to question wide-held beliefs, make connections between seemingly disparate ideas, and essentially see what ...

Creating similes is one of the best ways to stimulate creativity. They warm up your mental engines and help you look at the world with new and different perspectives. Similes help you understand one ...

Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive action, and understanding of actions already taken ...

Running into a wasp — or even worse, several wasps — on a nice summer day can be terrifying. Unlike honeybees, some wasp species are aggressive, and if they decide your can of Mt. Dew is actually ...

Magical thinking is when a person believes that specific words, thoughts, emotions, or rituals can influence the external world. Magical thinking examples include worrying that something bad will ...

The future belongs to the elastic mind. This is the argument behind best-selling author Leonard Mlodinow’s new book, Elastic, which examines the swirl of change we find ourselves living through, and ...