This is the fifth article in the Mind Matters series on the neuroscience behind visual illusions. Scientists did not invent the vast majority of visual illusions. Rather, they are the work of visual ...

What if static visual product designs could dynamically change their appearance as a function of the customer’s state? As part of his Harnessing Humans series, Cognitive scientist Mark Changizi gives ...

Scientists did not invent the vast majority of visual illusions. Rather artists have used their insights into the workings of the human eyes and brain to create illusions in their artwork. Long before ...

If you’re the type of person who loves Wonderspaces, Candytopia, and those other places that just scream out “Instagram me!,” you’ll be happy to know that something called the Museum of Illusions is ...

The votes are in and there's an official winner for the 2021 Illusion of the Year: "The Phantom Queen." It's a clever—but also charmingly analog—optical illusion depicting a chess queen that's ...