What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

A new study looks at the impact of group conformity on task performance in various environments and leverages insights from cultural evolution, social learning, and social psychology to experimentally ...

Many people have felt the subtle pressure to be “man enough” or “woman enough” in the eyes of others. And research has shown this pressure can have personal and social consequences. When men feel ...

I confess I'm biased. I get very irritated by mindless conformity, even about silly, inconsequential things. I find it exasperating, for instance, when people can’t decide for themselves if a song is ...