In the words of Wal-Mart founder Sam Walton: “There is only one boss—the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” In ...

PLANO, Texas--(BUSINESS WIRE)--Cinemark Holdings, Inc., one of the world’s largest and most influential movie theater companies, now offers specialty Cinemark and movie merchandise for fans across the ...

This story was produced by April D. Lee and distributed by Next Net. Winning a customer’s heart is a key differentiator in today’s competitive business world. Today’s consumers want brands that speak ...

Closing this gap between talk and action is the key to genuine customer-centricity. Try to shape an environment where every customer interaction resonates deeply. Imagine a world where mattresses aren ...

Terms like “customer-focused” and “customer experience” have become trendy, but they are also often used as a catch-all when building or denoting corporate culture strategies. Brands stand to benefit ...

Editor’s note: Leadership Lens, appearing online at scmr.com on the second Tuesday of each month, offers insight into leadership issues and how to address them. If you are interested in future topics, ...

The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

The HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth. by Rachel DuRose Customer-centric organizations follow a simple principle: ...

In the era of the Internet of Things (IoT), "smart," interconnected devices are generating invaluable data for businesses. This data-driven approach is empowering these businesses to make informed ...

Logical Biological, a leader in the provision of high-quality biological specimens, is delighted to announce its remarkable achievement of ranking 148th in the esteemed "FT 1000: Europe’s Fastest ...

More brands are leaning hard into inclusive marketing as a way to better serve the people who have the problem their brand solves. And as they serve the needs and desires of more people, their brand ...

An online casual gaming company was testing a new piece of functionality. It did a standard A/B test where half of the players saw variant A and half saw variant B. The test concluded that variant A ...