With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Customer relationship management (CRM) is a technology-driven approach to managing a company's interactions with its potential customers. A CRM system generally helps businesses organize customer data ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

People frequently ask me what’s next in CRM. I have a lot of knowledge because I attend a lot of vendor briefings, so it’s a fair question, but my understanding is highly imperfect because what’s next ...

The proliferation of mobile business apps and mobile-friendly systems is a direct reflection of what’s happening to the workforce itself: employees are bringing their devices to work, and bringing ...

Rocket CRM has announced continued development and refinement of its marketing automation system, reflecting broader changes in how organizations manage communication, engagement workflows, and ...