Smart career development goals help you to plan your marketing career, using the SMART acronym as a guide. SMART career goals are Specific, Measurable, Attainable, Relevant and Time-bound. The SMART ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Companies trying to make their workforces more diverse can struggle to attract applicants from marginalized communities, note Chicago Booth’s Erika Kirgios, University of Southern California’s Ike M.

Any project without clear goals will struggle to reach the finish line. Fortunately, SMART (specific, measurable, achievable, relevant and time-bound) goals can help all project managers create ...

Many marketers prioritize audience-based targeting on CTV, even when brand-building goals call for broader approaches, leading to limited effectiveness. Nearly one-third of media professionals say CTV ...