One of my favorite quotes about strategy comes from Harvard Business School's Michael Porter: “Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

SEATTLE — Starbucks Corp. is gearing up for new all-day snacking platforms and an elevated baked foods offering, part of a product strategy that company executives expect to lift the brand and unlock ...

One of the fundamental questions you need to answer about your product strategy is whether it’s good enough to just offer your product or service as a world-class point solution–or if it’s time to ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

To meet their AI ambitions, organizations must shift from pilots and experiments to enterprise-wide deployment. In partnership withBoomi Giddy predictions about AI, from its contributions to economic ...

The findings are the latest example of how the notion of a single price is breaking down in the digital age, a trend ...