Dr. Mo Abolkheir, a philosopher specializing in inventions and patents, has identified a logical fallacy—a flawed argument that may appear valid but is based on faulty reasoning—within the law.

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

In simple terms, a logical fallacy is a flaw in reasoning that weakens your argument; you’ve drawn a conclusion based on ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...