Democracy no longer dies in darkness, apparently. As far as the Washington Post seems concerned, it might very well lurch slowly toward the great beyond right in broad daylight. Things just feel ...

Higher education marketing is frequently derided for its lack of differentiation, and the much-maligned tagline is often front and center in such critiques. Frankly, I’m tired of the constant ...

Wolff Olins' William Rauscher says the tagline is having a moment, but brands need to think about how these assets work as part of a broader whole. Nike's famous "Just Do It" tagline The humble ...

The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

"Be afraid. Be very afraid." It's easy to be lured into watching a horror film or indeed a non-serious film because of the tagline on the poster – the above few are an example of that. That's why it ...