The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...

NEW YORK—In another important example of how artificial intelligence is transforming the ad business, Paramount Advertising has introduced the AI-powered Paramount Ads Manager. The offering is ...

Over the last decade, streaming video platforms have gradually siphoned away viewers from traditional TV networks. But next month, they will be confronting the legacy outlets on their own turf — by ...

TVs offer us an escape from the real world. After a long day, sometimes there’s nothing more relaxing than turning on your TV, tuning into your favorite program, and unplugging from the realities ...

Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its ...

TV networks eager to stay in the advertising game during a critical sales season can rely only on sports. Madison Avenue is rushing to gain spots in NFL games, the Super Bowl and other big matches and ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

Here’s a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand ...

On Tuesday night, at 7:30 pm EST, the Oklahoma City Thunder will tip off against the Memphis Grizzlies for Game 2 of their first-round series on TNT, a widely available cable network. Millions will ...

“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...

As baseball season approaches, Audacy is highlighting radio’s unique opportunities to connect brands and passionate MLB fans. The company found the AM/FM audience is 54% more engaged than the average ...