Frederick Taylor's scientific management theory uses time-motion studies and four key principles to improve workplace ...

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is ...

“One Guinness, please!” a customer says to a barkeep, who flips a branded pint glass and catches it under the tap. The barkeep begins a multistep pour process lasting precisely 119.5 seconds, which, ...

Scientific thinking is not limited to laboratories or researchers in white coats peering into microscopes. It is a way of reasoning that empowers everyday citizens to make informed, data-driven ...

Public trust in science has eroded in part because of a growing perception that researchers selectively present data to fit predetermined agendas. The scientific method, at its core, is designed to ...