Understanding Promotions: Career Advancements, Marketing, and Investments

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...

4 Ps of Marketing: What They Are and How to Use Them Successfully

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.
Retail TouchPoints

The Promotion Paradox: How Retailers can Rethink Holiday Sales Strategy

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...
B2B Marketing Magazine

Using sales promotions

We’re all consumers so we’re familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...