Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

ROI measures return on cost or equity in real estate, aiding investment comparisons. Using leverage in real estate can greatly increase ROI by considering invested equity. As property risk and efforts ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...

Cloud computing is right about at the same place today as the Web was in 1997. “Large potential, a huge market, but at the same time a lot of hype, a lot of uncertainty,” said M.R. Rangaswami, ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

The numbers don't lie: The International Coaching Federation (ICF), in partnership with PwC, estimated global coaching revenue in 2019 to be $2.849 billion—a 21% increase from 2015—and a practitioner ...