We've all been there: You attend a trade show, engage in networking and depart with a collection of promotional products, or as they're often jokingly called, corporate SWAG (stuff we all get).

Notice in this example how the doctor promises a solution to chronic pain and states the benefits that prompted him to make his recommendation. Now let’s move to Step 3 and give them the reason they ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...