The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Forbes contributors publish independent expert analyses and insights. At the conclusion of our recent session, I had the pleasure of welcoming my good friend Bing Gordon as a guest speaker. Bing is ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create authentic connections with new audiences. The most successful partnerships ...