The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

New platform eliminates video production bottlenecks, enabling brands to scale training and product content without studios, crews, or long lead times. Retail brands tell us that they need more video ...

Mobile views of product videos rose 150% on Black Friday and 164% on Cyber Monday compared to the year before, according to just-released data tech platform Invodo, which provides video commerce ...

Following the release of the Steven Spielberg classic E.T. in 1982, sales of REESE’S PIECES candy—the Martian’s favorite treat—increased by 65% This is one example of product placement done correctly, ...

Industrial equipment is hard to sell. The machines are large, expensive, and complex. Buyers cannot always access them physically. Marketing these products used to rely on brochures and static images.