The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...
The idea that a creator’s business lives or dies by sponsorships is quickly becoming outdated. As audiences crave more authentic, purpose-driven products, creators are turning into entrepreneurs, ...
Following the release of the Steven Spielberg classic E.T. in 1982, sales of REESE’S PIECES candy—the Martian’s favorite treat—increased by 65% This is one example of product placement done correctly, ...
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