If you consult Merriam-Webster, the word “aversive” means “tending to avoid or causing avoidance of a noxious or punishing stimulus.” Does that sound like a training method you’d want to use on your ...

Pet supplies is big business. In 2019, Americans spent $95.7 billion on our pets. With companies vying for pet parent dollars, it can seem like there is a product for everything. While many of these ...

Reinforcement is defined as “the action of strengthening or encouraging something.” Many people think reinforcement means providing rewards, especially for good behavior. While this is true, ...

I recently saw some interesting posts on social media. I am apparently now starting articles like grandma starts phone conversations that rapidly turn problematic. But this is cool, I promise. Amazing ...

In the 25 years since that moment, Randy’s wisdom has guided my work for broadcasters across the US, Canada, and Mexico – and my coaching for business presenters worldwide at companies like Google, ...