One of my favorite quotes about strategy comes from Harvard Business School's Michael Porter: “Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what ...

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

Creating a strategy is hard work. It requires reliable data, keen insights, a touch of innovation, and a lot of difficult decision-making. When executed effectively, it can create clarity and focus ...

When I start coaching a CEO, one of my first questions usually is: “Do you have a positioning strategy?” As a response, I often get a bullet point list of different media outlets they have been ...