Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...

Researchers show what happens in the human brain when we try to influence other people or when we ourselves are influenced by others. When people change their opinion after they have received ...

"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...

It is no secret that we are influenced by the preferences of others around us. What to watch on TV or even which factual statements to believe can be profoundly shaped by what other people watch or ...

Researchers led by Ali Mahmoodi at the University of Freiburg in Germany have characterized brain activity that occurs when we are socially influenced to change our minds. Publishing in PLOS Biology ...