There is arguably no more interest-inducing marketing topic right now than AI. From segmentation to consumer insight generation to new product development, the potential for AI to disrupt the nature ...

Andrew Block, who owns London-based PR consultancy Andrew Bloch & Associates, told the Wall Street Journal that KFC pulled a ...

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, ...

In the ever-evolving landscape of marketing, there are rare moments when a campaign emerges, capturing the hearts and minds of consumers in such a brilliant and unexpected way that it leaves even the ...

New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...

Approaches to marketing are not universal: They need to be adapted depending on the country in question and even more so on the region or state. Artur Glebov, a marketing expert with many years of ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

WebFX reports 11 marketing budget mistakes to avoid, emphasizing goal-setting, data use, and channel diversification for ...

One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. It is particularly bad in tech companies because it seems like the entire industry is a poster ...

Unlike consumer brands, higher education’s product is more ambiguous, and that has implications for how and where marcomm shows up.

I write this article on Sunday without the knowledge of who will have won the election. Regardless of who wins (and if there is a clear "winner" at all), there will certainly have been one of the ...