Forbes contributors publish independent expert analyses and insights. I study culture's impact and influence on behavioral adoption. For many, Liquid Death's success is paradoxical. The company's ...

Liquid Death has taken the old-timey Pepsi Challenge taste test concept to some pretty strange places for its flavored sparkling waters. Back in 2022, it pitted its $1.99 cans of Liquid Death against ...

Ice cubes float in water because they’re less dense than the liquid. But a newfound type of ice has a density nearly equal to what’s in your water glass, researchers report in the Feb. 3 Science. If ...

For many years, the landscape of data center innovation has been dominated by solid-state electronics. The relentless pursuit of faster chips, denser racks and larger facilities has been the mantra ...

Imagine a clock that doesn’t have electricity, but its hands and gears spin on their own for all eternity. In a new study, physicists at CU Boulder have used liquid crystals, the same materials that ...

Publishers’ adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To ...