What is a gap analysis? A gap analysis is a way a business can assess its performance and whether it is meeting its goals. In other words, a gap analysis aims to analyze the difference between where a ...

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, ...

Most teams treat SEO gap analysis as a simple keyword comparison. But a real gap analysis goes deeper. It shows where competitors cover topics more thoroughly, where their websites are easier for ...