Austin is Co-Founder and CEO to Outfield a CRM company that focuses on leveraging game theory to drive CRM adoption and sales productivity. While the word “gamification” is a 21st-century addition to ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

Combining games with employee training is becoming increasingly popular. Studies show how games can help improve employee entertainment, health, motivation and learning and create a better workplace ...

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the ...

Gamification still has a place in customer experience. Gamification, the practice of providing rewards to drive people to undertake particular actions, can improve customer experiences (CX) whether ...

The incorporation of games into everyday life has the power to revolutionize how we learn, work, and engage with technology. Imagine turning education into an epic quest, transforming fitness routines ...

Screenshot of the game VR Kanogo (all images by the author for Hyperallergic unless otherwise noted) The resurgence of accessible artificial intelligence (AI), virtual reality (VR) and augmented ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Source: VinceMarkovich / Pixabay Three generations have grown up with video games since home consoles with swappable game cartridges were first released in the mid-1970s. These systems brought ...

Financial platforms are adopting gamification elements to boost user engagement in an increasingly crowded digital landscape.

Opinions expressed by Entrepreneur contributors are their own. Ready or not, gamification is taking the business world by storm. For anyone unfamiliar with gamification, it’s the application of ...