Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Imagine buying a dress online because a piece of code sold you on its ‘flattering, feminine flair’. Or convinced you ‘romantic floral details’ would outline your figure with ‘timeless style’. The very ...

Opinions expressed by Entrepreneur contributors are their own. This article has been excerpted from Kick-Ass Copywriting in 10 Easy Steps by Susan Gunelius, available from Entrepreneur Press. The ...

Creatives find that as budgets squeeze, copy is the first item on the chopping block. The uplift in value of great copy is hard to quantify, but what are the costs of settling for mediocre writing?

Your website is ready for the next level, and it’s time to hire an SEO writer to give your content a major boost and start ranking higher with search engines. But should you hire a content writer or a ...