I just led a rebrand for my current company, and, honestly, it’s my favorite kind of work as a marketer. Not just because it’s engaging, but because it’s actually good business. Seeing the ...

When customers truly love a brand, they do more than make repeat purchases. They become loyal advocates who repeatedly recommend the brand and spread positive word-of-mouth, building an emotional ...

Lisa Jean-Francois is shifting careers after being an influencer and content creator for 13 years. Her switch from fashion to parenting content led to a loss of audience and income. The influencer ...

Here’s how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback. Clarity in your unique selling ...

As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences. This article ...

My son Otto started preschool this fall. The previous year, during every daycare pickup, our reunion was routinely punctuated by the same questions from the other 3-year-olds in the room: Why are you ...

This as-told-to essay is based on a conversation with Lisa Jean-Francois, a mom and content creator in her 40s from Boston, MA, about leaving the influencer industry. It's been edited for length and ...