In the current-day marketplace, consumers find themselves swarmed by an endless stream of marketing messages. The only way to rise above the cacophony of all this consumerism is for brands to make an ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...

In the first of a new series in partnership with the IPA, The Anatomy of an Outcome, we dive into how B2B battery brand ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Premium tequila brand Patrón unveiled a new, slimmer bottle that's easier to hold and better for the environment. The new glass bottles weigh 8% less than the old design, allowing transporters to use ...

The AI company’s squabble with the Department of Defense is another way to burnish its reputation. Can a headline-making ...

Would a TV by any other name suck any less?

The new glass bottles weigh 8% less than the old design, allowing transporters to use less fuel when shipping the products worldwide, according to a press release on ThePackHub. The embossed edges on ...