As part of the B&T CMO Power List, we asked Australia’s leading marketing chiefs what their favourite ads of all time were, specifically ones they haven’t worked on. The response is an eclectic mix of ...

Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...

NBA star LeBron James attends a fan meeting during his 2025 China Tour - Chengdu Economic Daily/VCG via Getty Images Some would say postmodernism is ruining the things we love. It’s certainly crept ...

In a tight economy it’s no surprise that QSR restaurants focus on their value proposition in ads. We’re seeing more promotions of deals, offers and loyalty clubs in advertising right now, with ...

In Apple’s new holiday ad, “A Critter Carol,” a group of woodland puppets frolic in a wintery forest to a wildlife-themed parody of the Flight of the Conchords’s song Friends. Every element, from the ...

For advertisers, the equivalent of Andy Warhol’s “famous for 15 minutes” might be “effective for 15 seconds”: if you can get a great score with a short-form ad, you’re onto something creatively. Our ...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then ...

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.