YouTube wants to quickly ramp up the number of short-form “Shorts” videos available on its platform in order to better compete with TikTok. To aid with this effort, the company is today rolling out a ...

Effective video marketing can help boost conversions and sales. Improve your performance with these 13 elements of successful YouTube videos. The importance of branding in marketing can never be ...

YouTube for SEO is more powerful than ever. It plays a crucial role in modern-day marketing, where a multi-channel approach helps brands get visibility. Think of YouTube as a search engine in its own ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...

YouTube’s algorithm is designed to keep your eyeballs glued to video after video (after video, after video...). The dangers of this rabbit hole are well-documented ...

MrBeast accepts the Favorite Male Creator award onstage during the 2023 Nickelodeon Kids' Choice Awards on March 04, 2023 in Los Angeles, California MrBeast accepts the Favorite Male Creator award ...

“Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy ...