Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google supports over a dozen search operators. A search ...

Whether you’re shopping, doing research, or just looking to settle a debate with friends, Google is often the first place we turn to for answers. But with billions of results at our fingertips, ...

There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.” AI ...

A patent that Google filed in December 2024 called Thematic Search offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent also has some ...

The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users. It’s been nearly a year since Google last updated its Search Quality Rater ...

What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.

Perplexity, Dexa, and Arc Search all offer good new alternatives to the classic Google search box. I’m increasingly using these new AI search services because they provide direct, relevant answers, ...

Google filed a patent titled ‘Ranking Search Results’ over a decade ago, outlining the use of branded search queries as a factor for ranking search results. The patent was widely misunderstood by the ...

Mark Williams-Cook posted a super interesting example of Google Search showing a different set of ranked results for the same query. The only difference was how the search was conducted. One search ...

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Businesses can glean a great deal of information from a ranked list of queries, but it is important not to rush to judgment. When starting with a new client, I first request a spreadsheet of query ...