For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

AI-generated videos are already here, and this machine is unstoppable. According to a Wistia report, 41% of videos will be created with AI in 2025 — double the share from last year. AI now plays a ...

AI has changed the way searching happens—and that, in turn, has changed how discovery works. With tools like Perplexity, ChatGPT, and Gemini, the way they crawl the web is completely different from ...

A photo taken on October 4, 2023 in Manta, near Turin, shows a smartphone and a laptop displaying the logos of the artificial intelligence OpenAI research laboratory and ChatGPT robot. (Photo by MARCO ...

Mohan Ramaswamy, Silvia Oviedo, and Pete Jung discussed how to create content that stands out at a recent Fast Company panel discussion in partnership with Canva. BY FastCo Works Crafting and ...

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing ...

One of the worst feelings in the world of inbound marketing and enrollment is to write an incredible blog post, publish it, share it, and then … crickets. I actually just shuddered a little bit ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more impactful content. If you want to become a better content marketer, you’ll ...

Google's NotebookLM creates a realistic conversation between two AI voices based on any source material you give it. When I wrote a provocatively-titled post about AI replacing podcasters, I caught ...

There are many ways to build a sustainable career as a content creator, but starting off can be really tough. One of the swiftest ways to break into the algorithm is by creating viral content. The ...