Advertising costs money. Before spending your hard-earned dollars on advertising time, you can test ads on focus groups. These small gatherings of 10 to 15 people can give feedback that may cause you ...

Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...