On what should have been a quiet Friday afternoon, folks on Twitter suddenly started shifting from the traditional TGIF updates to sharing a link from Google with an update to how Exact Match works.

PPC » Timeline: The long, slow death of Exact Match in Google Ads Chat with SearchBot You might think that with a name like “Exact Match,” the functionality of this PPC match type would be easy to ...

Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has ...

Google Ads has upgraded its exact match targeting capabilities to now include keywords that have the same meaning. Using machine learning, Google Ads’ exact match will now serve ads that match the ...

Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is "seeing a growing number ...

Google Ads has quietly expanded how exact match works by also including keywords in exact match to include close variations that share the same meaning as your keyword. This was first reported by ...

Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

Your website’s domain name is the digital real estate your entire brand is built upon. Great domains are easy to remember, type in and share. With thousands of domain extensions and more than 332 ...

In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London. But in the competitive world of SEO, EMDs are commonly bought by ...

Jeffrey is the Co-Founder of Saw.com, focusing on domain sales and acquisitions. Visit www.Saw.com if you want to purchase a domain. Pivoting from a primarily offline marketplace to 100% e-commerce ...