Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Google released one-click event tracking in GA4 with two features: "Mark as key event" and "Create key event." Machine learning identifies important site events automatically, eliminating manual setup ...

The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website. There are a few areas where you can add additional ...

Google Analytics now supports regex for event creation and modification, offering greater flexibility and precision in event tracking. The benefits of using regex include streamlined reporting, ...

Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google Analytics is a free service that ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

As the app market continues to grow, standing out in the app store is getting harder. New features announced by Google today aim to help app developers reach new users, understand data and insights to ...

Google Analytics can provide a wealth of information about your website's usage and traffic. If you're using the program only to track the total number of visitors to your site, you aren't taking full ...