An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: "Mark as key event" ...

We don’t need the much-discussed “death of retail” to tell us that consumers are increasingly — often exclusively — interacting with businesses online. When you can no longer see your customers ...

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced ...

Chronicling is a brand-new event tracking app for iOS and iPadOS by Rebecca Owen. The App Store is full of apps for tracking everything from the very specific, like caffeine consumption, to apps like ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Eye tracking algorithms have become a cornerstone in understanding complex human visual behaviour by accurately classifying eye movements into distinct events such as fixations, saccades, smooth ...

GameSpot may get a commission from retail offers. Apex Legends Season 20: Breakout is in full swing, and developer Respawn Entertainment has just announced the battle royale's next in-game event: the ...