We don’t need the much-discussed “death of retail” to tell us that consumers are increasingly — often exclusively — interacting with businesses online. When you can no longer see your customers ...

Stop making assumptions! As an SEO, I have to remind myself of this–question data, question the client, question past and current link development. One assumption I see many companies and website ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Google released one-click event tracking in GA4 with two features: "Mark as key event" and "Create key event." Machine learning identifies important site events automatically, eliminating manual setup ...

Adsterra announces the launch of Multi-Event Tracking, a new feature designed to capture multiple user actions across the funnel and enhance optimization. Multi-Event Tracking is a part of our effort ...