Some of our favorite tools are getting short shrift. The instruments around us that become ubiquitous over time can eventually be taken for granted or pigeonholed. It’s hard to believe, for instance, ...

GearChain has launched its new no-code Event Attendance & Session Check-In Platform, helping organizations quickly build custom attendance and people-tracking workflows across mobile and web ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Sasquatch Music Festival has partnered with RedLaser to engage music lovers, connect them with their favorite artists and let them compete for prizes via a mobile bar code-scanning application. The ...

QR Code Scam: Today, QR codes have become an integral part of our daily lives. Whether it involves viewing a menu at a ...

Everywhere you look at the South by Southwest conference this week, you see QR codes. The square “quick response” codes turn URLs, vCards, or any kind of text into a jumble of pixels that you can scan ...