In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

While organizing a dinner party can seem sort of complicated to some people, large-scale private, public and corporate events can be overwhelming when there are too many details for a few people to ...

Warmer weather and spring breezes often bring a litany of association and corporate events, ushering in a hurried season of event planning for marketers, event planners, and association management ...

Hosting a major conference or event can be a significant undertaking for a business. Between finding sponsors, securing a venue and developing marketing materials to entice people to attend, ...

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...