Begin by gathering historical cost data from similar events or venues. Having access to this information can help you develop ...

Events are a cornerstone of the marketing plan. Even with millions of B2B buyers moving online for self-service research and purchasing, events offer a unique opportunity to learn, network and ...

Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

They say the only constant in life is change, and the events landscape is no exception. Driven by the relentless advance of technology, the industry is undergoing significant transformation and growth ...

The Farmer’s Market Pavilion echoed with conversations Wednesday evening as community members connected with city planners to discuss what they want Eugene’s development to look like for the next 20 ...

From new show launches and business ventures to strategic partnerships and acquisitions, the trade show landscape has been buzzing with event companies announcing new business moves and agreements ...

That said, the in-person event game has completely changed, so if you’re about to order a million corporate-branded pens to hand out, hold up. The most successful events today are carefully ...

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...

Ask most trade show industry professionals why they chose their line of work, and most will tell you that they “fell into” the business rather than intentionally chose it as a profession. Jenn Heinold ...

Check out our curated list of the best event planning templates for businesses, individuals, marketers, and more. Whether you’re a professional event planner, putting together an important conference ...