Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

This campaign took place in 2012 London Olympic Games, where the official sponsor was Adidas, who paid £100 million for the rights. This allowed them to gain exclusive use of Olympic properties, event ...

They say the only constant in life is change, and the events landscape is no exception. Driven by the relentless advance of technology, the industry is undergoing significant transformation and growth ...

To step up their game, major brands need to evolve their marketing strategies to reach their target audiences. While you probably already know the value of experiential and content marketing, event ...

Campaign Asia-Pacific is pleased to announce that entries are now open for the Event Marketing Awards 2026, marking a decade of honouring Asia-Pacific's top event and marketing professionals who bring ...

Pick up any contemporary marketing book and you’d think that marketing has completed changed over the last few years. Online marketing, social marketing, conversation marketing, traditional marketing; ...