Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

In-person events are back, baby, and Vendelux’s AI-powered event intelligence platform tells event marketers which important people will be at which event. The company was started by two former ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

From the steam engine to the introduction of robots to the assembly process, technology has never ceased to change the way we work. In that sense, generative AI is just the new kid on the block—the ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

For the fifth consecutive year, marketers have named trade shows and conferences the most effective way to distribute content. According to the Content Marketing Institute, 69 percent of B2B marketers ...

A marketing strategy plays a critical role in the event-planning process, but after venue hire, travel costs, entertainment and theming, there’s not always a lot of cash leftover for a marketing ...

Ensure that you achieve the optimum impact from your event or trade show by utilising this checklist identifying the elements that are key to successful marketing. Ensure that everyone involved in the ...

When you go to events, conferences and trade shows and it works out well in terms of driving tons of leads and opportunities, it is a good experience. However, when the events don’t work out so well, ...