This article is part of an Events Insight series paid for by Cvent. See the first two in the series here and here. Events, both in-person and virtual, are full of data points. Attendees are ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

A marketing strategy plays a critical role in the event-planning process, but after venue hire, travel costs, entertainment and theming, there’s not always a lot of cash leftover for a marketing ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

Long gone are the days when traditional print and broadcast media were considered king; instead, we've witnessed a seismic shift towards digital platforms, the power of social media, targeted online ...

In-person events are back, baby, and Vendelux’s AI-powered event intelligence platform tells event marketers which important people will be at which event. The company was started by two former ...

One of the oldest yet most powerful means of reaching out to your target audience is event marketing. But, unlike digital marketing, which is the talk of the town these days, events necessitate much ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

When you go to events, conferences and trade shows and it works out well in terms of driving tons of leads and opportunities, it is a good experience. However, when the events don’t work out so well, ...