In terms of event impact, taking care of the marketing and communication of events is important. Otherwise, your event organisation efforts are wasted. Event marketing and communication can be divided ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

To step up their game, major brands need to evolve their marketing strategies to reach their target audiences. While you probably already know the value of experiential and content marketing, event ...

Events are back with a bang. They haven’t just recovered post-pandemic — they’ve emerged as a critical marketing channel to generate demand and build strong brands. According to Forrester research, 74 ...

Those of us who spend any significant amount of time watching online video are likely smitten with the inspirational TED talks. But what do we know about the local TEDx events? I am glad to report ...

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...