On Monday morning at AEI, a panel from the American Family Diaries Working Group presented on their new paper, “American Family Diaries: An Ethnographic Approach to Understanding Barriers to ...

As the president and CEO of a company that produces software-enabled solutions for other businesses, one of my biggest goals is to design products that create a compelling user experience. One ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

Ethnographic studies can be a valuable tool for B2B research. Jennifer Strange of B2B International maps out 10 key steps for a successful ethnographic approach. Ethnographic market research is the ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself. The ethnographic work at my company, Intel, and other ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

Quantitative methodologies, which rely on representative surveys and administrative data, drive much of the policy research on poverty and mobility in the United States. Qualitative research employs ...

A transparency movement has be gun urging researchers to publicize their data in order to ease replication and accountability. Some ethnographers have also begun arguing that researchers should unmask ...