Entity linking gives multi-location brands semantic clarity, improving local rankings, non-branded visibility, and AI search ...

Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search ...

Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search. “The problem is never about content; ...

As AI-driven search evolves, traditional keyword SEO is giving way to entity optimization, a smarter, intent-driven approach that prioritizes relationships and context. Learn how entity SEO is ...

We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful ...

This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. If one takeaway will keep you on the cutting ...

Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes ...

MOUNTAIN VIEW, Calif.—Google used to be all about the 10 blue links, but that was then, and this is now. You have to scroll farther than ever to get to the links in Google search results, and now this ...

Microsoft is increasing the price of using the Bing Search APIs by 10x the current cost, effective May 1, 2023, the company posted. That includes using the API for Bing image search, news search, ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...