When customers truly love a brand, they do more than make repeat purchases. They become loyal advocates who repeatedly recommend the brand and spread positive word-of-mouth, building an emotional ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

I recently attended Kevin Hart’s sold-out show at Radio City Music Hall. Three nights and 6,000 people per night—the energy was electric. Laughter roared. But what struck me most wasn’t just the ...

In this month of love, Claire Mason, managing director of Man Bites Dog, talks of an emotional connection between brands and their customers Valentine’s Day is approaching and love, or at least its ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

As consumers we’re used to highly personalised, relevant and emotionally engaging marketing from the likes of Amazon, Red Bull and Lego. Amazon, for example, can predict with impressive accuracy the ...

It’s becoming ever clearer that customer loyalty involves far more than a dry, rational, dollars-and-cents relationship between a shopper and a brand. A group of experienced retail marketers speaking ...

While technology is often seen as cold and impersonal, empathy has become a growing focus in app design. First National Bank (FNB) says it has embraced this shift, placing human connection at the ...