The problem? We get so many emails, the vast majority aren’t opened or read. Statista reports that in 2021, 320 billion emails were sent and received worldwide. We only opened around 18 percent of ...

Somewhere between birth and college, students hopefully have learned how to compose concise, grammatically correct and contextually appropriate emails. Often they haven’t. So, to head off 3 a.m.

Myra Deshmukh worked at Amazon for over a decade and taught a business writing course to other employees. She shares seven tips for improving email communication, including being concise and avoiding ...

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.

When drafting email for business purposes, you must determine how you can best communicate your message. Direct emails are employed to convey neutral or positive information to recipients. Indirect ...

No one cares about your business, products or services. That sounds harsh, but it’s true. All people care about is how your product, service, or offer can help them, make their lives better or make ...

If you’re a student, I challenge you to do an exercise. Go to your email inbox from two years ago. Pick one and read it. Are you cringing at the length, content, and word choice used in your email?

We rely heavily on email to communicate with colleagues, clients, vendors, etc. Some emails are far too long, stringing paragraph after paragraph together, while others are too brusque, while some are ...

In today’s technology-driven world, it is rare to apply for a job in person. In most cases, job applications are online. And while some businesses have a dedicated platform set up for the job ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...