Email senders can quantify the emotional tone of their customer and team communications with a new offering from SaaS provider EmailAnalytics. The goal is to give businesses a “new metric that ...

Maybe it’s Salesforce’s Dreamforce conference next week, maybe it’s just the stars aligning, but salespeople have had a great last couple of weeks, with sales tools popping up and getting overhauls.

Email tracking tools today abound that promise to help you close deals faster. But just opening a sales email and clicking on it doesn’t truly indicate a customer’s interest. So how does an ...

A tracking pixel is a transparent image, measuring one pixel by one pixel, that can serve as a valuable marketing tool when determining customer interest. Once imbedded on a Web page or in an email, a ...

After a year of private beta testing, DuckDuckGo has made its email privacy tools available to everyone, so you can keep your real email address hidden and minimize tracking by marketers. But if ...

Email sending platform SparkPost has moved to a new stage in its integration with Salesforce Marketing Cloud. Marketing Cloud users can access SparkPost’s Competitive Tracker for Salesforce Marketing ...

Posts from this author will be added to your daily email digest and your homepage feed. is a Senior Producer on Decoder. Previously, he reported on the technology and gaming industries for more than a ...

Think that every time you open your email you aren’t being tracked? You’re wrong. As for who’s tracking your emails, the answer is: everyone. Reagan.com reports that public email providers, such as ...